LOS ANGELES – Gamers, it’s time to start training for the majors.
Competitors around the world will have a shot at the pros in 2014 through a first-of-its-kind partnership between Coke Zero and Riot Games, creators of the wildly popular League of Legends game.
A new Challenger Series will give aspiring players a clear path to the League Championship Series (LCS), the top tier of competitive play, Riot announced today in advance of the League of Legends Season 3 World Finals at the sold-out Staples Center, where fans in the arena and online will watch teams compete for the title in an electric atmosphere rivaling any major sporting event.
Competitors around the world will have a shot at the pros in 2014 through a first-of-its-kind partnership between Coke Zero and Riot Games, creators of the wildly popular League of Legends game.
A new Challenger Series will give aspiring players a clear path to the League Championship Series (LCS), the top tier of competitive play, Riot announced today in advance of the League of Legends Season 3 World Finals at the sold-out Staples Center, where fans in the arena and online will watch teams compete for the title in an electric atmosphere rivaling any major sporting event.
“Now’s the perfect time to get involved with the passionate League of Legends community, and to help support and grow eSports,” said Matt Wolf, head of global gaming at Coca-Cola.
League of Legends – which challenges teams of five players to take control of their enemy’s end of the battlefield in an intense and highly strategic battle – is part of the fast-growing eSports genre followed by a passionate, fiercely loyal legion of enthusiasts who compete and watch online.
